Gabriel Robalino Web UI designer

UX/UI Design

E-commerce project

UX analysis and website design and development.

Ritmo Mornings, is a clothing brand of Hawaiian shirts with a unique and attractive design that works around the environmental problems generated by the textile industry, natural disasters and the misuse of human beings with recycling.

Target

It is a brand aimed at travelers, especially people who are aware and committed to environmental problems, digital nomads, surfers, lovers of festivals and Hawaiian shirts (collectors). Men and women, between 25 and 45 years old, with a stable and high purchasing power who seek exclusivity when it comes to clothing. 

Goals

  • Increase Awareness.
  • Improve lead conversion rate.
  • Improve sales conversion rate.

What I did

  • Research with diferents methods.
  • Prototyping with Figma tool.
  • Worpress and Woo-commerce web develpment.
  • Art direction for Kickstarter campain
  • Graphic design wit Illustrator and photoshop.

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